How To Get More Clients for Your Fitness Classes Using Social Media


Staying relevant, seen, and ahead of your competition on social media in 2018 can be daunting. Thankfully, Julie Whelan Photography is here to help. Here are some useful tips to show you how to get more clients for your fitness classes using social media.

Fitness Class Instructor Typing on Laptop

How To Get More Clients for Your Fitness Classes Using Social Media

Determined Your Target Audience

Men in their sixties probably will not be interested in your Mom & Baby Yoga Class, just as young women probably would not be interested in a Strong Man Competition Training Class (probably being the operative word here). Find out the demographic of the people that would be interested in the classes you offer and target them.

Fitness Instructor Revkor London Ontario Fitness Class

Post Relevant Content

To be seen on social media these days you must post often and post relevant content that your potential clients will care about. Once you have determined your target audience, find out what they like and what questions they need answered. For example, does your audience need to know the best shoes for winter running, how many reps to do with a 10-pound kettlebell, or the best ways to get back in shape after having a baby? Offer information & advice on subjects your potential clients are interested in.

People Participating in a Spin Class in Fitness Gym

Post Photos & Videos of Your Fitness Classes

Posting photos and videos of your existing clients working out in your fitness classes and having a good time will show potential clients that exercise is fun in a social setting.

Woman smiling doing hot yoga warrior pose

Try posting a group photo of the class at the end of the session to show team camaraderie and encourage potential clients to take part. Post before & after photos of existing clients to show potential customers how successful they will be if they take your class. Post a customer testimonial video so potential clients get a positive message from a person that has taken your class.

ANDFIT Training Studio Fitness Class Photo

Tell Your Story

Potential clients will choose a personal trainer or fitness class based on who they relate to the most. Are you a mom, a fitness model, or a marathon runner? Show what you do in your spare time by posting photos and videos of your activities so that potential clients relate to you and want to know more about you. Post a portrait of you and tell the story of your personal fitness journey. Talk about any struggles you have had to overcome or your personal workout. Post photos of your fitness studio or gym so your clients know what to expect. For example, are there a lot of weights, is it an open space for classes and yoga mats, or is it mostly exercise bikes and treadmills.

How Julie Whelan Photography Can Help

I am sure you have figured out by now that you are going to need a lot of photos and videos to stay relevant, seen, and ahead of your competition on social media. This is where Julie Whelan Photography can help. We are SUPER passionate about photographing fitness and want to get you the best photos and videos possible to represent your business. To do that, we offer multiple photo and video packages to suit your social media needs and also have a set hourly rate so if you have a special request, we are happy to send you a quote.

Peruse our Photography Packages & Pricing

Peruse our Promotional Video Packages & Pricing

If you would like to see some examples of our work and the quality of photos and videos we offer, check out our photo & video shoots with these local London Ontario gyms and fitness studios:

Revkor London

ANDFIT Training Studio

The Rep Room London

BoFIT Training

Michelle Westgarth Wellness Coaching

Exercise Ball Foam Rollers Weights Fitness Class


About Julie Whelan

Julie Whelan, professional photographer of over fifteen years, has had the opportunity to shoot all over the globe--from capturing portraits in Vanuatu to shooting off rooftops in Maui to photographing products in Calgary. She now finds herself in Ontario photographing outdoor adventures and the active lifestyles of athletic individuals and athletes in competition & training. Julie has also worked with professional athletes such as Don Cherry, Darryl Sittler, and Roberto Alomar. When not behind the lens, Julie likes to unwind with a good book or spending time in the garden.

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